Project

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Support the successful launch and early growth of a high-end newborn photography studio in Nottinghamshire on a very tight budget.

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Challenge  

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Samantha had the skills and studio setup, but needed structure, strategy, and systems to take the business live and attract premium clients.

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Solution  

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- Designed and built a new WordPress website tailored for conversion in the newborn, maternity, and cake smash markets.  
- Set up and launched a targeted Facebook lead generation campaign focused on warm audiences in Nottinghamshire and nearby regions.  
- Built out her Light Blue CRM, including shoot workflows, contact records, task scheduling, and client follow-ups.  
- Developed full business SOPs covering enquiry handling, shoot preparation, upselling, and admin.  
- Created detailed product and pricing menus, including framed art, digital packages, and upsell options.  
- Delivered ongoing strategic consulting, including guidance on warm-up marketing, reviews, local reputation, and studio workflow.

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Results  

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- Facebook ads generated consistent, qualified newborn enquiries within weeks of launch.  
- Business processes fully systemised using Light Blue and SOPs, allowing smooth daily operations.  
- Pricing and offer structure positioned the studio as a premium choice with strong perceived value.  
- Samantha is now running fully booked shoots, with a professional digital presence and repeatable lead-gen system.

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Services Delivered  

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WordPress Web Design · Facebook Lead Generation · CRM Setup · SOPs & Strategy · Pricing & Product Design · Business Launch Consulting

Website - https://samanthajgrayphotography.co.uk

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