‍Project Overview

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Christian Rose is a luxury streetwear brand with global ambitions and we helped shape its visual identity, digital presence, and international market expansion. From launching high-conversion e-commerce campaigns in the UK to developing a full creative and retail strategy for Southeast Asia, our work was instrumental in evolving Christian Rose into a recognised force now sold across major retailers such as Flannels, Sports Direct, House of Fraser, and many more. We also shot all the brands imagery both creative content as well as E-Commerce and pack shots.

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This wasn’t just creative direction, it was strategic brand building across multiple markets and platforms.

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Objectives

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Our mission was to establish Christian Rose as a credible, scalable, and stylish brand across both Western and Asian markets. This meant:

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• Developing content and campaigns that positioned CR as a premium yet accessible brand
• Supporting wholesale expansion into top-tier UK retailers including Frasers Group
• Launching the brand in Asia with a locally adapted yet globally consistent retail experience
• Building all creative assets needed for franchise sales, product launches, and digital campaigns

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We combined brand clarity, powerful storytelling, and commercial intelligence to ensure every visual, product, and campaign moved the needle.

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Scope of Work

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This was an end-to-end engagement that covered every touchpoint in the customer and buyer journey, including:

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• Art direction, photography, and campaign production (UK and Asia).
• Full e-commerce content ecosystem (product descriptions, landing pages, creative assets).
• Retailer-ready image sets sed by Flannels, Sports Direct, and House of Fraser.
• Franchise sales collateral and international marketing decks.
• Launch strategy and retail marketing for Christian Rose Asia (Malaysia).
• Social content production and localised email campaign frameworks for the Southeast Asian market.

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From concept to execution, our work bridged fashion, tech, and growth strategy.

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Additional Information

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• Christian Rose visuals created by our team were used across UK and international retailers and marketing platforms.
• Our work helped secure and support 6-figure purchase orders and franchise negotiations.
• We advised on in-store creative strategy and customer journey planning for Christian Rose’s first flagship in Malaysia.
• We delivered CRM-integrated digital marketing campaigns powered by platforms like GHL, Klaviyo, Meta, and Google Ads.
• Photography and branding set the visual tone for CR Asia’s Instagram, website, and investor materials.

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Client-Centric Approach

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We embedded ourselves into the Christian Rose leadership team, treating the brand’s success as our own. Our approach combined creative vision with operational execution from capturing seasonal lookbooks and styling campaigns to building investor decks, digital strategy, and store rollout plans.

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Every decision was guided by two principles: brand consistency and commercial growth.

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Expert Team

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This project activated a multidisciplinary team including fashion photographers, growth marketers, e-commerce strategists, and automation specialists. Together, we developed and executed a tailored plan that spanned three continents, dozens of retailers, and multiple revenue channels.

Our experience across fashion, retail, and performance marketing ensured CR had both style and substance on every channel.

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Guaranteed Excellence

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The results speak for themselves:

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• Expanded from a UK only brand to a full-fledged international streetwear label across multiple regions
• Our Imagery featured by Flannels, House of Fraser, Sports Direct, and other major retailers
• Successfully launched a physical flagship store Asia
• Created the foundational assets used in global franchise negotiations
• Delivered performance-driven marketing systems to support long-term brand scale

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At Bloom, this is what we do; craft bold brands, build powerful systems, and help visionary founders launch and scale.