Project Overview:
Aria AI is Bloom’s flagship voice-automation project for a client that has nationwide coverage. We engineered a real-time SDR (Sales Development Rep) that calls new leads in under 60 seconds, speaks in a lifelike voice, guides prospects through qualification, and secures a refundable booking deposit, all before the caller hangs up. By fusing natural-language AI with studio calendars and Stripe checkout, Aria AI turns cold leads into paid appointments while studio owners stay focused on shooting.
Objectives:
Lift booking conversions by 30% verses traditional human call-backs.
Reduce no-show rates to less than 5%.
Deliver predictable revenue to each business using Aria AI
Create a data feedback loop: every call transcript feeds BigQuery ML so Aria learns and improves daily.
Scope of Work:
Voice Experience Design – cloned, brand-consistent voices; dialogue flow mapping; rebuttal scripting.
AI Engineering – Vapi orchestration, GPT-4o prompting, ElevenLabs TTS, BigQuery ML optimisation.
System Integration – Meta & Google ad funnels, studio CRMs/calendars, Stripe-hosted payment links.
Analytics Dashboard – live call recordings, conversion KPIs, A/B script testing.
Compliance & Security – GDPR alignment, PCI-DSS payment flow, incident-response playbook.
Custom API Middleware - Custom middleware to integrate third party platforms and tools into Aria AI.
Additional Information:
Closed-beta cohort: 11 businesses live, +16 letters of intent signed.Average uplift so far: +32 % bookings.Road-map: UK roll-out, then Europe in 2026 and USA in 2027.
Client-Centric Approach:
Every business partner receives same sector territory exclusivity, transparent dashboards, and a 30-day “packed diary” guarantee. We run weekly optimisation calls to fine-tune ad spend, voice tone, and upsell scripts so each businesses brand benefits from continuous improvement.
Expert Team:
Nikolas Iskandar – AI product strategist, project manager, system developer, Jacob Curry - Head of AI / Machine Learning, Database Engineer (BigQuery / SQL), Ari Hussain - Data Scientist (Conversational Analytics), Conversation (NLU/NLG) Designer, Prompt EngineerRebecca Green - Front-End / React Engineer (dashboard), BI Analyst / Dashboard DeveloperVijay Patel - Back-End Engineer (Python/Node/Go), Integration Engineer (APIs, webhooks)
And developed alongside various other partners, whilst they may have had smaller roles we could not have completed this project without the help of ALL 30+ individuals who worked on this project. We are grateful and very proud of what we have built.
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